A sofa is more than just a piece of furniture.
It’s kinda a part of your life.
In life we do things to impress others. This can be reflected through what we say and what we buy, but do these things really impress ourselves? So we asked the question, what truly impresses you?
Hip came to us with a few challenges. While they offered a diverse selection of prestige & modern furniture, their website wasn’t accurately expressing that. In addition to an image problem, there was a logistics problem when it came to keeping customers informed with the latest lines available inside their showroom. We modeled their ideal customer and designed a simple and clean web experience which attracted the user. The outcome was so impactful that Hip asked us to expand our work into a full 360 campaign for the entire brand.