Drapes — so visible yet so often unnoticed — are the critical elements that can transform a rented space into a luxurious event.
As the leading drapery company on the west coast, WCD has provided services to Nike, MTV, The Grammys and even the President himself. Even with such a high profile portfolio, there was a lack of understanding of what exactly West Coast Drape did. Drapes? What exactly is that?
After gathering initial research, the strategy was set to focus on two key factors. First, create a website that visually educates visitors on the value that WCD brings to every event. Second, transform the “business card” aspect of their website into a strategic partner that gathers potential leads for the sales team to follow up on.