Relationship, not Partnership
You know your business inside and out. The industry, the history, the minutia. You’ve worked hard to create the best company you can with excellent employees and products. So, what’s missing?
We believe that you are the experts in your field. What we provide is the marketing and insights to get your company the recognition it deserves. Rather than controlling your brand, we aim to collaborate and create with you to get the results you’re looking for. Whether that’s growing your social media, creating advertisements with our in-house production team, or understanding your demographics, we have you covered.
Marketing doesn’t have to be a guessing game. Think of us as an extension to your company, growing a new branch on an established tree. Listening and understanding is always our first step to learning about your needs and wants. From there, we use tried and true methods to grow your outreach in the community and beyond. Many companies already know what advertising and promotion they want but have too much going on to implement a plan. With our help, you can stay on top of your branding and your business without sacrificing a thing.
Recently, I was marketed to on Instagram. This, of course, happens every time I’m on the app but things seem to have gotten more and more catered to my lifestyle. Through cookies, intuitive browsing and my history, websites can think they know everything about me. I got advertisements for cat trees, cat toys and cat food for months before the algorithm finally realized: I don’t have a cat! These days the system may think it knows you, but marketing still needs that human touch to get it right. Just think if a person asked you if you had a cat or a dog, ignored your answer and gave you cat advertisements anyways. Nothing is perfect, but having a real human interaction can make these encounters a thing of the past.
Whether you’re writing, advertising, teaching or storytelling, the ‘show, don’t tell’ technique is essential for making connections. Just as I don’t have a cat and didn’t want to buy cat toys, its hard to understand someone you don’t relate to. Showing, not telling is the crux of brand messaging and marketing. Rather than tell someone you have great deals, show them just how much money they can save. Naturally, we could tell you our marketing campaigns have been successful, or we can show you examples of our work that we are proud to have made.
Don’t let your hard work go unnoticed any longer. Show your audience what you can do for them, and together we can discover what we can do for you. Connect with 100SEVEN today and begin the next step to success.