The Benefits of Hiring a Video Production Company
There are some big decisions required when you need to produce a video. With the arrival of cinema-quality photography on the iPhone, it’s tempting to hire your sister’s teenager who wants to make movies. That’s a great way to save money, but when you sit down to view the final production you may hear the old saying ringing in your ears… “You get what you pay for!”
So let’s look at the top benefits of hiring a professional video production team.
Professional Planning and Pre-Production
There are countless details that have to be handled in preparation for a video production. While a few may be obvious - writing the script; scouting the locations; assembling the crew - there are hundreds more that will determine the success of your production.
From obtaining city permits for location shooting to meeting the latest on-set rules for health and safety, professional production knowledge is more important now than ever before. When you trust a video production company to handle these details, you save hours and hours of your time plus gain peace of mind knowing that you’re not missing any important step that could turn into significant costs or delays down the line.
Professional Lighting Skills
While the camera is important, it can only capture the scene that’s in front of it. That’s why the real key to controlling the look and feel of a production is the lighting. Simply by using different lights and techniques, the same room can go from moody and scary, to fun and friendly. Whether you’re displaying a product or speaking on-camera, high-quality lighting will determine what viewers think about your message.
Professional Sound Quality
Ironically, while so much time is focused on the look and on-screen elements of a video, success is truly dependent on both audio and video! You may have created a beautiful and elegant video, but if the audio sounds like a crackly AM radio, you’ve just given up the impact you’re hoping for in your production. Professional audio starts on the set with quality microphones and professional recording techniques, but also includes post-production choices of music, voice-overs, and the final mix.
Professional Video Equipment
We’re also fans of the latest iPhone technology, but take a look at the tiny lenses on the back of the phone. Now compare that to the large interchangeable panoramic lenses on the front of professional video equipment. The quality of an image is due to the light traveling through the lens, so it’s easy to see why professional video equipment is the right choice for a high quality production.
But a lens is just the beginning. Creating a video that emotionally touches the viewer depends on so much more. Simply by adding camera movement will change the perception of the production. Professionals have access to dollies, drones, and camera cranes plus the experience to know which tool is right for your production.
In our perspective, the question of hiring a professional video production company is determined by your desired outcome. If you’re shooting a quick video to send to Grandma or post on TikTok, fire up that iPhone. But if your intent is to sell the benefits of your product, or deliver an important message to the viewers, engaging the professional knowledge and abilities of a video production company is essential.
When you look behind the scenes at an active video shoot, most people are surprised by the amount of people who are working on it - not just a cameraman, director and the actors. That’s because each of the crew members are professionals specialized in a specific area, and as production is a collaborative effort - each person contributing their best - the combined work of these experts results in the best production possible!