As a 92-year old company, Mellano & Company has built a very successful traditional wholesale floral business. However in the digital age, they were falling behind. They were in need of a strategic partner who would lead them boldly into the digital-driven marketplace.
We began with an online presence audit, followed by in-person discovery trips across the country to different location hubs. Fueled by a deep understanding of their core values, we discovered that while Mellano plays many roles – as a Farmer, a Wholesaler, a Florist, a Distributer, and in some cases a Buyer, there was one thing that has led to exceptional customer loyalty for almost a century – a deeply held core value of delivering quality products at any cost.