Summer is all about enjoying the sunshine and hanging out. What if we did exactly that?
There is something powerful when a brand starts a conversation with its customer. It’s even more powerful when the brand goes out of its way to bring its product to a public park and ask people what their thoughts are. Make it interesting and fun, and it will be an encounter they remember.
We knew Hip needed to get out and spark up conversation with the people of Portland. So we crafted a visually stimulating attraction, drove it into a park and invited people to hop on. The experience itself was very simple and as we invited people to try out the furniture we asked them a simple question. What makes Portland hip?