Grand Prix Motors - Digital Marketing Campaign
Campaign Goal
“Bring the Past to the Present.” Implemented a digital marketing campaign utilizing Grand Prix Motors videos to build top-of-mind awareness of Grand Prix among prospective customers throughout the Western region. This was designed as the first in a series of distinct campaigns for classic cars.
She’s Worth It | Porsche GT3RS
Classic Porsche 911
The Way You Were Meant to Drive
Campaign Elements
Each campaign fully integrated multiple messaging platforms to be encountered in multiple places by our target audience.
Blog
Design, precision, handling, torque, speed.. these are all just facets. Components that, when put together make the foundation of a sports car. A car only crosses over into 'classic' territory once it combines these facets with the ability to conjure up an emotional response with the driver.
The relationship between car and driver is a bond that Porsche has always understood.
Social Media Graphics
Social Media Stories
Website Header
Theme Header Graphics supporting the campaign were placed on the dealership website. As new visitors arrived at the site during the promotion, the campaign graphic was a subtle way to confirm they are in the right place.
Google Search Ads
Google Search ads were used for pay-per-click advertising. The initial research included choosing a list of active keywords with buyer intent, that triggered the display of our ads when users searched Google.
YouTube Ads
On YouTube we used Grand Prix’s beautiful videos as advertisements. For each campaign, we created a list of appropriate categories, specific accounts and even specific videos to show our ad. This provides the opportunity to be very strategic in reaching our target market.
Facebook Ads
Facebook also provides an opportunity to be very strategic in our ad targeting, based on geography, income, and many other factors. Here we also used our video as the ad that played for video views.